According to the Wall Street Journal of August 14, 2013, top members of the Egyptian military junta now ruling that nation after the coup are Israeli assets.
The U.S. media are not calling the murder of more than 500 protestors a massacre because the killers are Israeli allies.
In the eyes of the American media, everything that happens in the Middle East is weighed on the Talmudic scale of whether the action or event benefits or harms the Israeli government.
Morsi was an ally of Hamas, therefore the military that overthrew Morsi, a man elected in a democratic vote, cannot be that bad. Hence, it’s not a massacre but a “crackdown.”
Israeli tactics are being employed against Egyptian civilians. The recent massacre is a typical Israeli tactic. It can only breed more violence. Many Israelis despise Arabs. They love to see them die. The Egyptian civil war being stoked by Israeli agents in the Egyptian military and al Qaeda agents on the street fulfills the Talmudic bloodlust.