“This phrase means that if our civilians are attacked by you, we are not going to respond in proportion but will use all means we have to cause you such damage that you will think twice in the future,” said Giora Eiland, a former national security adviser.
It is a calculated rage. The phrase comes from business and refers to a decision by a shop owner to cut prices so drastically that he appears crazy to the consumer even though he knows he has actually made a shrewd business decision.
The Palestinians in Gaza got the message on the first day when Israeli warplanes struck numerous targets simultaneously in the middle of a Saturday morning. Some 200 were killed instantly, shocking Hamas and indeed all of Gaza...
"Parsing Gains of Gaza War" by Ethan Bronner | N.Y. Times, Jan. 19, 2009